Section 21 Approver

Businesses looking to enter the UK or market their products via financial promotions need to have their content approved by an authorised firm to remain compliant with the FCA regulations.

WealthKernel is authorised by the FCA to approve these external financial promotions, subject to certain limitations (i.e. the type of financial instrument).

Why does it matter?

Businesses operating outside the UK or in unregulated markets often struggle to market their investment products in the UK without FCA authorisation. The Section 21 gateway seeks to address issues around financial promotions by ensuring that only firms that are assessed as being competent and having expertise in the products and services can approve related financial promotions for unauthorised firms.

WealthKernel is a Section 21 approver with expertise in custody and investments in the UK, also leaning on its expertise as an AR Principal. It typically accepts high-quality firms looking to promote their investment services in the UK in a fully compliant way.

How does it work?

Sign the legals, submit your financial promotion, and, subject to us determining that it meets the relevant regulatory standards, receive approval. Once approved, our team will check that the financial promotions are used precisely as agreed. We ensure that promotions are fair, clear and not misleading and do not influence consumers to make poor financial decisions.

Who can benefit from this service?
Who is it not for?

Why choose us?

Strong track record as an AR Principal and backed by a strong compliance team
Deep domain expertise and permissions in custody and investment with experience across varied business models and asset classes
One of the few companies to have received the Section 21 Approval