Introduction

Founded in 2018, GetGround is an all-in-one investment platform for buy-to-let property investors that aims to help investors find, finance, manage and even exit their investments.

How we helped

GetGround was looking to offer an investment pot to its property investors, enabling them to grow and earn a return on their limited company cash. With WealthKernel, GetGround were able to offer their customers a GIA that holds low-risk and highly liquid Money Market Funds for their Investment Pots.  

WealthKernel’s API-led technology and extensive relationship with Asset Managers helped GetGround provide their clients with a smooth experience where cash can be accessed quickly, and returns can be seen daily directly from within the GetGround application.

Why it matters

UK property prices have increased an average of 25% in the past five years, giving rise to uncertainty among property buyers. With rising interest rates, property investors are affected by rising costs and increased taxation on their profits. 

Through this partnership, investors looking to accumulate rental income and save for a future investment deposit can automatically move their rent to a pot each month and see it return even faster. Other investors move their exchange deposit into a pot for several months to earn a return and effectively offset some of the costs of being a landlord.
‍
‍Joe Dempsey, Senior Product Manager at GetGround said, “Providing a return on property investor’s cash via Money Market funds was an important step for GetGround’s easy, profitable buy-to-let investment goal. WealthKernel’s API-led approach and flexible capabilities allowed us to easily integrate trading features into our all-in-one property investment platform and offer it to users via our simple user interface. Since going live, the integration has performed faultlessly and it’s fantastic to see our customers using it daily to maximise their returns with a simple, transparent investment experience.”